Advertising vs sales promotion in the health tonic category : (Record no. 17072)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00463nam a2200169 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000017221 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201116100312.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140604s my m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | fcuc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | MBA01 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | MBA2013-01 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Yin Mei |
| Relator term | Author |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising vs sales promotion in the health tonic category : |
| Remainder of title | a brand management perspective / |
| Statement of responsibility, etc. | Lee Yin Mei. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2013. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis/Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Thesis/Dissertation | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Dissertation | 16/11/2020 | MBA01 | TD2707 | 03/02/2021 | 16/11/2020 | Thesis/Dissertation |