Strategic market management / David A. Aaker, Damien McLoughlin.
Material type: TextPublication details: Chichester : John Wiley & Sons, c2007.Edition: European edDescription: xiii, 314 p. : ill. ; 25 cmISBN:- 9780470059869 (pbk.)
- 658.8 22
Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|---|
Open Collection | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.8101 AAK 2007 (Browse shelf(Opens below)) | Available | 00022640 | ||
Open Collection | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.8101 AAK 2007 (Browse shelf(Opens below)) | Available | 00022641 |
Total holds: 0
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658.8101 AAK 2005 Strategic market management / | 658.8101 AAK 2005 Strategic market management / | 658.8101 AAK 2005 Strategic market management / | 658.8101 AAK 2007 Strategic market management / | 658.8101 AAK 2007 Strategic market management / | 658.8101 CON 2008 Contemporary strategic marketing / | 658.8101 CON 2008 Contemporary strategic marketing / |
Includes bibliographical references and index.