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Strategic market management / David A. Aaker, Damien McLoughlin.

By: Contributor(s): Material type: TextTextPublication details: Chichester : John Wiley & Sons, c2007.Edition: European edDescription: xiii, 314 p. : ill. ; 25 cmISBN:
  • 9780470059869 (pbk.)
Subject(s): DDC classification:
  • 658.8 22
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8101 AAK 2007 (Browse shelf(Opens below)) Available 00022640
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8101 AAK 2007 (Browse shelf(Opens below)) Available 00022641
Total holds: 0
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658.8101 AAK 2005 Strategic market management / 658.8101 AAK 2005 Strategic market management / 658.8101 AAK 2005 Strategic market management / 658.8101 AAK 2007 Strategic market management / 658.8101 AAK 2007 Strategic market management / 658.8101 CON 2008 Contemporary strategic marketing / 658.8101 CON 2008 Contemporary strategic marketing /

Includes bibliographical references and index.