Developing the public relations campaign : a team-based approach / Randy Bobbitt, Ruth Sullivan.
Material type:
TextPublication details: Boston, Massaschusettes : Pearson/Allyn and Bacon, c2009.Edition: 2nd edDescription: xvii, 270 p. : ill. ; 24 cmISBN: - 9780205569908 (pbk.)
- 0205569900 (pbk.)
- 659.2 22
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 659.2 BOB 2009 (Browse shelf(Opens below)) | Available | 00022481 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 659.2 BOB 2009 (Browse shelf(Opens below)) | Available | 00022480 |
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| 659.2 BIV 2014 Public relations writing : | 659.2 BIV 2014 Public relations writing : | 659.2 BOB 2009 Developing the public relations campaign : | 659.2 BOB 2009 Developing the public relations campaign : | 659.2 BRO 2009 Effective public relations / | 659.2 BRO 2009 Effective public relations / | 659.2 CUT Effective public relations / |
Includes bibliographical references and index.
Contents: Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : nonmedia channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues.