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Developing the public relations campaign : a team-based approach / Randy Bobbitt, Ruth Sullivan.

By: Contributor(s): Material type: TextTextPublication details: Boston, Massaschusettes : Pearson/Allyn and Bacon, c2009.Edition: 2nd edDescription: xvii, 270 p. : ill. ; 24 cmISBN:
  • 9780205569908 (pbk.)
  • 0205569900 (pbk.)
Subject(s): DDC classification:
  • 659.2 22
Contents:
Contents: Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : nonmedia channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 659.2 BOB 2009 (Browse shelf(Opens below)) Available 00022481
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 659.2 BOB 2009 (Browse shelf(Opens below)) Available 00022480
Total holds: 0

Includes bibliographical references and index.

Contents: Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : nonmedia channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues.