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Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.
Material type:
TextPublication details: Harlow, England : Prentice Hall, 1998.Edition: 2nd edDescription: 482 p. : ill. ; 25 cmISBN: - 0133712532
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 HOO 1998 (Browse shelf(Opens below)) | Available | 00011823 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 HOO 1998 (Browse shelf(Opens below)) | Available | 00011822 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 HOO 1998 (Browse shelf(Opens below)) | Available | 00011698 |
Total holds: 0
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| 658.802 HOO 1993 Competitive positioning : | 658.802 HOO 1998 Marketing strategy and competitive positioning / | 658.802 HOO 1998 Marketing strategy and competitive positioning / | 658.802 HOO 1998 Marketing strategy and competitive positioning / | 658.802 HOO 2008 Marketing strategy and competitive positioning / | 658.802 HUG 2007 Marketing communications 2007-2008 / | 658.802 KER 1987 Strategic marketing problems : |
Includes bibliographical references and index
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