Normal view MARC view ISBD view

Marketing strategy and competitive positioning / (Record no. 16982)

MARC details
000 -LEADER
fixed length control field	01041nam a2200301 a 4500
001 - CONTROL NUMBER
control field	vtls000002410
003 - CONTROL NUMBER IDENTIFIER
control field	MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200206153006.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100211s1998 nyua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0133712532
035 ## - SYSTEM CONTROL NUMBER
System control number	0133712532
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201207271524
Level of effort used to assign nonsubject heading access points	norliday
Level of effort used to assign subject headings	201002111602
Level of effort used to assign classification	VLOAD
Level of effort used to assign subject headings	201002111407
Level of effort used to assign classification	VLOAD
Level of effort used to assign subject headings	201002111407
Level of effort used to assign classification	VLOAD
--	201002111407
--	VLOAD
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	658.802 HOO
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Hooley, Graham J.
245 10 - TITLE STATEMENT
Title	Marketing strategy and competitive positioning /
Statement of responsibility, etc.	Graham J. Hooley, John A. Saunders, Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Harlow, England :
Name of publisher, distributor, etc.	Prentice Hall,
Date of publication, distribution, etc.	1998.
300 ## - PHYSICAL DESCRIPTION
Extent	482 p. :
Other physical details	ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index
592 ## -
--	20459
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Tagret marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Piercy, Nigel.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Saunders, John A.,
Dates associated with a name	1946-

Holdings
Source of classification or shelving scheme	Collection code	Home library	Current library	Shelving location	Cost, normal purchase price	Full call number	Barcode	Date last seen	Koha item type
Dewey Decimal Classification	Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	50.40	658.802 HOO 1998	00011823	03/02/2021	Open Collection
Dewey Decimal Classification	Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	50.40	658.802 HOO 1998	00011822	03/02/2021	Open Collection
Dewey Decimal Classification	Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	50.40	658.802 HOO 1998	00011698	03/02/2021	Open Collection