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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublication details: Boston, Mass. : McGraw-Hill, c2004.Edition: 6th edDescription: 779 p. : ill. ; 28 cmISBN: - 0071240438
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 659.1 BEL 2004 (Browse shelf(Opens below)) | Available | 00016753 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 659.1 BEL 2004 (Browse shelf(Opens below)) | Available | 00016752 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 659.1 BEL 2004 (Browse shelf(Opens below)) | Available | 00016751 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 659.1 BEL 2004 (Browse shelf(Opens below)) | Available | 00016749 |
Total holds: 0
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| 659.1 BEL Advertising and promotion : | 659.1 BEL 2004 Advertising and promotion : | 659.1 BEL 2004 Advertising and promotion : | 659.1 BEL 2004 Advertising and promotion : | 659.1 BEL 2004 Advertising and promotion : | 659.1 BEL 2004 Advertising and promotion : | 659.1 BEL 2024 Advertising and Promotion An Integrated Marketing Communications Perspective. |
Includes bibliographical references and index.
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