Not for sale / for promo only : new directions in promotional design / edited & published by Viction:ary; [concepts & art direction by Victor Cheung ; forewords by Demian Conrad, Mark Graham].

Contributor(s):

Material type: Text

TextPublication details: Hong Kong : Viction:ary, c2011.Description: 237 p. : col. ill. ; 27 cmISBN:

9789881732828 (pbk.)
9881732824 (pbk.)

Subject(s):

DDC classification:

741.6 22

Summary: A good promotional tool has to be visually engaging before it bring in messages for immediate response. This particular principle challenges designers and advertising agencies with the ability to generate maximum and immediate publicity within limited budget and time. Focusing on the creative and artistic directions in designing the latest promotional items, Not For Sale :For Promo Only explores the new avenue to construct powerful and effective messages in 120 most-coveted branding and advertising items that feature captivating use of materials, packaging and visual design. Most comprehensive ever, this book showcases a range of work varied from the most glamorous brand book and celebratory gift sets, to the more personal portfolios, invitations, mailers, brochures and shopping bags. Whether they are used as Brand Communication, Self-Promotion, Direct Marketing, Event Campaigns, etc. they are made for one simple, common reason - for promotion only."--Publisher's website.Summary: "Covering a never before seen array of techniques, materials, and forms, this title focuses on the ever-changing nature of promotion. From invitations to brochures, portfolios and catalogues, B.E.A.M. - Visual Tactics in Promotional Design captures the innovation necessary to stand out in a competitive world market and demand notice from prospective clients. As new outlets and technologies are constantly in the process of being created or reinvented, visionary designers who arm themselves with the latest tools feel less constrained and as a result, more free to experiment with implementation than their competitors. The creative output featured in this volume is unmatched and includes products cutting across a diverse cross section of industries including charity, fashion, food, professional, and of course, the design industry."--Publisher description.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	741.6 NOT 2011 (Browse shelf(Opens below))	Available		00022154

Total holds: 0

Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)

Previous	No cover image available		No cover image available				No cover image available	Next
Previous	741.6 NIE 2002 Emoticons	741.6 NOB 2001 Experimental layout /	741.6 NOI 2001 NoiseFour /	741.6 NOT 2011 Not for sale / for promo only :	741.6 OER 1997 The World Of Graphic Design At The Galerie Von Oertzen	741.6 ONE 2002 1 & 2 color graphics in Japan :	741.6 ONE 2003 100 Graphics International	Next

Includes bibliographical references.

A good promotional tool has to be visually engaging before it bring in messages for immediate response. This particular principle challenges designers and advertising agencies with the ability to generate maximum and immediate publicity within limited budget and time. Focusing on the creative and artistic directions in designing the latest promotional items, Not For Sale :For Promo Only explores the new avenue to construct powerful and effective messages in 120 most-coveted branding and advertising items that feature captivating use of materials, packaging and visual design. Most comprehensive ever, this book showcases a range of work varied from the most glamorous brand book and celebratory gift sets, to the more personal portfolios, invitations, mailers, brochures and shopping bags. Whether they are used as Brand Communication, Self-Promotion, Direct Marketing, Event Campaigns, etc. they are made for one simple, common reason - for promotion only."--Publisher's website.

"Covering a never before seen array of techniques, materials, and forms, this title focuses on the ever-changing nature of promotion. From invitations to brochures, portfolios and catalogues, B.E.A.M. - Visual Tactics in Promotional Design captures the innovation necessary to stand out in a competitive world market and demand notice from prospective clients. As new outlets and technologies are constantly in the process of being created or reinvented, visionary designers who arm themselves with the latest tools feel less constrained and as a result, more free to experiment with implementation than their competitors. The creative output featured in this volume is unmatched and includes products cutting across a diverse cross section of industries including charity, fashion, food, professional, and of course, the design industry."--Publisher description.