MARC details
| 000 -LEADER |
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| fixed length control field |
02806nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls000016370 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200206152246.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
111214s2011 cc a b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789881732828 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9881732824 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201201111040 |
| Level of effort used to assign nonsubject heading access points |
norliday |
| Level of effort used to assign subject headings |
201112231153 |
| Level of effort used to assign classification |
faridah7 |
| -- |
201112140855 |
| -- |
faridah7 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.6 |
| Edition number |
22 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
741.6 NOT |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Not for sale / for promo only : |
| Remainder of title |
new directions in promotional design / |
| Statement of responsibility, etc. |
edited & published by Viction:ary; [concepts & art direction by Victor Cheung ; forewords by Demian Conrad, Mark Graham]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hong Kong : |
| Name of publisher, distributor, etc. |
Viction:ary, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
237 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A good promotional tool has to be visually engaging before it bring in messages for immediate response. This particular principle challenges designers and advertising agencies with the ability to generate maximum and immediate publicity within limited budget and time. Focusing on the creative and artistic directions in designing the latest promotional items, Not For Sale :For Promo Only explores the new avenue to construct powerful and effective messages in 120 most-coveted branding and advertising items that feature captivating use of materials, packaging and visual design. Most comprehensive ever, this book showcases a range of work varied from the most glamorous brand book and celebratory gift sets, to the more personal portfolios, invitations, mailers, brochures and shopping bags. Whether they are used as Brand Communication, Self-Promotion, Direct Marketing, Event Campaigns, etc. they are made for one simple, common reason - for promotion only."--Publisher's website. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Covering a never before seen array of techniques, materials, and forms, this title focuses on the ever-changing nature of promotion. From invitations to brochures, portfolios and catalogues, B.E.A.M. - Visual Tactics in Promotional Design captures the innovation necessary to stand out in a competitive world market and demand notice from prospective clients. As new outlets and technologies are constantly in the process of being created or reinvented, visionary designers who arm themselves with the latest tools feel less constrained and as a result, more free to experiment with implementation than their competitors. The creative output featured in this volume is unmatched and includes products cutting across a diverse cross section of industries including charity, fashion, food, professional, and of course, the design industry."--Publisher description. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Commercial art. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cheung, Victor. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Viction:ary. |