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Humankind / Tom Bernardin + Mark Tutssel.

By: Contributor(s): Material type: TextTextPublication details: New York : PowerHouse, 2010.Description: 244 p. : col. ill. ; 25 cmISBN:
  • 9781576875490 (hbk.)
  • 1576875490 (hbk.)
Subject(s): DDC classification:
  • 659.1019 22
Summary: "HumanKind is not about advertising or brand propositions or selling products, but a story about people, purpose, and changing behavior. It's a look at marketing that serves true human needs and not the other way around. Humankind - the approach and this book - invites you into the world of Leo Burnett; a behind-the-scenes look at a global creative network that believes modern-day communication needs to be rooted in fundamental human need. HumanKind puts laser sharp focus on the infinite power of imagination and its ability to change the way people think, feel, and ultimately, behave."--Forward.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 659.1019 BER (Browse shelf(Opens below)) Available 00021770
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
659.1 WRI 2000 Advertising / 659.1 WRI 2000 Advertising / 659.10151 HAL 1991 Media Math 659.1019 BER Humankind / 659.1023 ROB 2008 Idea industry : 659.102373 CAF 1988 So you want to be in advertising : 659.102373 MIN 1994 How to succeed in advertising when all you have is talent /

Includes index.

"HumanKind is not about advertising or brand propositions or selling products, but a story about people, purpose, and changing behavior. It's a look at marketing that serves true human needs and not the other way around. Humankind - the approach and this book - invites you into the world of Leo Burnett; a behind-the-scenes look at a global creative network that believes modern-day communication needs to be rooted in fundamental human need. HumanKind puts laser sharp focus on the infinite power of imagination and its ability to change the way people think, feel, and ultimately, behave."--Forward.