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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : South-Western Cengage Learning, c2012.Edition: 6th edDescription: xli, 693 p. : col. ill. ; 28 cm. + 1 computer optical disc (4 3/4 in.)ISBN:
  • 9780538473323 (hbk.)
  • 0538473320 (hbk.)
Subject(s): DDC classification:
  • 659.111 23
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds Course reserves
AV Circulation AV Circulation FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE AV Circulation CD Cabinet1 659.1 OGU 2012 (Browse shelf(Opens below)) Available DD1831
FIRST CITY UNIVERSITY COLLEGE 659.1 OGU 2012 (Browse shelf(Opens below)) Available 00022036

Diploma Graphic Design

BA. (Hons.) Graphic Design

Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: CD Cabinet1, Collection: AV Circulation Close shelf browser (Hides shelf browser)
658.84 CAT 2005 International marketing / 658.87 LEV 2004 Retailing management / 659.1 CRE 2007 Creative engine = 659.1 OGU 2012 Advertising and integrated brand promotion / 659.143 ADV 2008 Advertising now : 670.42 GRO 2011 Principles of modern manufacturing / 676.32 ROO 2011 Special packaging /

Accompanying CD-ROM held at Circulation Desk ; DD1831. (For Lecturers' Use Only)

Includes bibliographical references and index.