Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

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Material type: Text

TextPublication details: Mason, Ohio : South-Western Cengage Learning, c2012.Edition: 6th edDescription: xli, 693 p. : col. ill. ; 28 cm. + 1 computer optical disc (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds	Course reserves
AV Circulation	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	AV Circulation	CD Cabinet1	659.1 OGU 2012 (Browse shelf(Opens below))	Available		DD1831
		FIRST CITY UNIVERSITY COLLEGE			659.1 OGU 2012 (Browse shelf(Opens below))	Available		00022036		Diploma Graphic Design BA. (Hons.) Graphic Design

Total holds: 0

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Accompanying CD-ROM held at Circulation Desk ; DD1831. (For Lecturers' Use Only)

Includes bibliographical references and index.