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How alcoholic beverage companies use emotional appeal as branding tool in print advertisement. Case studies on Heineken and Guinness / Steve Ooi Wei Tee.

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Material type: Text

TextPublication details: 2010.Description: 33 p. : ill. ; 30 cmSubject(s):

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Dissertation note: Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Thesis/Dissertation	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Thesis/Dissertation	Dissertation	GD2010-07 (Browse shelf(Opens below))	Not for loan		TD1280

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Level 3 - Oct 2009 cohort.

Located at Red Spot Room

Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010.

Includes bibliographical references.