How alcoholic beverage companies use emotional appeal as branding tool in print advertisement.
Ooi, Steve Wei Tee.
How alcoholic beverage companies use emotional appeal as branding tool in print advertisement. Case studies on Heineken and Guinness / Steve Ooi Wei Tee. - 2010. - 33 p. : ill. ; 30 cm.
Level 3 - Oct 2009 cohort. Located at Red Spot Room
Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010.
Includes bibliographical references.
Alcoholoc beverage industry.
Brand name products.
Branding (Marketing).
GD2010-07
How alcoholic beverage companies use emotional appeal as branding tool in print advertisement. Case studies on Heineken and Guinness / Steve Ooi Wei Tee. - 2010. - 33 p. : ill. ; 30 cm.
Level 3 - Oct 2009 cohort. Located at Red Spot Room
Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010.
Includes bibliographical references.
Alcoholoc beverage industry.
Brand name products.
Branding (Marketing).
GD2010-07