Image marketing : using public perceptions to attain business objectives / Joe Marconi.

By:

Marconi, Joe

Material type: Text

TextPublication details: Lincolnwood, Ill., USA : NTC Business Books ; Chicago, Ill. : American Maeketing Association, c1996.Description: xviii, 232 p. : ill. ; 24 cmISBN:

0844235040
9780844235042

Subject(s):

Summary: In an era of instant celebrity and instant notoriety Image Marketing - managing styles and perceptions to match the demands of your public - has never been more important to business success. Or more difficult. In this fascinating and useful book Joe Marconi gives hands-on, in-the-trenches analyses of some companies and professions that have done things right - and some that haven't. Even more important, he provides practical guidance you can use to apply the principles of Image Marketing to your business objectives. A successful public image is more than a smiling face in an ad or the claim that you're the biggest or the best. It's a matter of ensuring that people think of you and managing how they think of you. It's a matter of Image Marketing, and this book provides all the step-by-step guidance you'll need to create and market an image that will use public perceptions to build awareness, increase market share, and attain your business objectives.

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	659.2 MAR 1996 (Browse shelf(Opens below))	Available		00011187

Total holds: 0

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Previous	659.2 HAY 1991 All about public relations :	659.2 JEF 1988 Essentials of public relations /	659.2 JEF 1994 Public relations techniques /	659.2 MAR 1996 Image marketing :	659.2 PAG 2021 Introduction to public relations :	659.2 SEI 1998 The practice of public relations /	659.2 SEI 1998 The practice of public relations /	Next

Includes bibliographical references (p. 217-219) and index.

In an era of instant celebrity and instant notoriety Image Marketing - managing styles and perceptions to match the demands of your public - has never been more important to business success. Or more difficult. In this fascinating and useful book Joe Marconi gives hands-on, in-the-trenches analyses of some companies and professions that have done things right - and some that haven't. Even more important, he provides practical guidance you can use to apply the principles of Image Marketing to your business objectives. A successful public image is more than a smiling face in an ad or the claim that you're the biggest or the best. It's a matter of ensuring that people think of you and managing how they think of you. It's a matter of Image Marketing, and this book provides all the step-by-step guidance you'll need to create and market an image that will use public perceptions to build awareness, increase market share, and attain your business objectives.

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