Image marketing :
Marconi, Joe.
Image marketing : using public perceptions to attain business objectives / Joe Marconi. - Lincolnwood, Ill., USA : Chicago, Ill. : NTC Business Books ; American Maeketing Association, c1996. - xviii, 232 p. : ill. ; 24 cm.
Includes bibliographical references (p. 217-219) and index.
In an era of instant celebrity and instant notoriety Image Marketing - managing styles and perceptions to match the demands of your public - has never been more important to business success. Or more difficult. In this fascinating and useful book Joe Marconi gives hands-on, in-the-trenches analyses of some companies and professions that have done things right - and some that haven't. Even more important, he provides practical guidance you can use to apply the principles of Image Marketing to your business objectives. A successful public image is more than a smiling face in an ad or the claim that you're the biggest or the best. It's a matter of ensuring that people think of you and managing how they think of you. It's a matter of Image Marketing, and this book provides all the step-by-step guidance you'll need to create and market an image that will use public perceptions to build awareness, increase market share, and attain your business objectives.
0844235040 9780844235042
Corporate image.
Advocacy advertising.
Public relations.
Mass media and business.
Image marketing : using public perceptions to attain business objectives / Joe Marconi. - Lincolnwood, Ill., USA : Chicago, Ill. : NTC Business Books ; American Maeketing Association, c1996. - xviii, 232 p. : ill. ; 24 cm.
Includes bibliographical references (p. 217-219) and index.
In an era of instant celebrity and instant notoriety Image Marketing - managing styles and perceptions to match the demands of your public - has never been more important to business success. Or more difficult. In this fascinating and useful book Joe Marconi gives hands-on, in-the-trenches analyses of some companies and professions that have done things right - and some that haven't. Even more important, he provides practical guidance you can use to apply the principles of Image Marketing to your business objectives. A successful public image is more than a smiling face in an ad or the claim that you're the biggest or the best. It's a matter of ensuring that people think of you and managing how they think of you. It's a matter of Image Marketing, and this book provides all the step-by-step guidance you'll need to create and market an image that will use public perceptions to build awareness, increase market share, and attain your business objectives.
0844235040 9780844235042
Corporate image.
Advocacy advertising.
Public relations.
Mass media and business.