MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02338nam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000009439 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200206150010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100211t1996 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0844234974 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
0844234974 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201504280856 |
| Level of effort used to assign nonsubject heading access points |
faridah7 |
| Level of effort used to assign subject headings |
201002111755 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201002111603 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201002111437 |
| -- |
VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
659.10297 BAL |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Balderman, Bobbi, |
| Dates associated with a name |
, 1946- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Buying creative services / |
| Statement of responsibility, etc. |
Bobbi Balderman. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lincolnwood, IL : |
| Name of publisher, distributor, etc. |
NTC Business Books, |
| Date of publication, distribution, etc. |
c1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 238 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Ch. 1. The Name of the Game Ch. 2. Getting Started Ch. 3. Defining the Project Ch. 4. Scheduling Ch. 5. Setting a Budget Ch. 6. Selecting the Right Suppliers Ch. 7. Working with Your Creative Resources Ch. 8. Creating an In-House Department: Pros and Cons Ch. 9. Making the Project Go Ch. 10. Bringing Ideas to Life: The Process of Art Production Ch. 11. Getting Ready for the Printer: Pre-press Production Ch. 12. Selecting and Working with Printers Ch. 13. Probing the Printing Processes Ch. 14. Handling Video Productions Ch. 15. Producing the Video: From Script to Finished Product Ch. 16. Putting It All Together. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
In 240 easy-to-read and use pages this hands-on reference walks you step-by-step through the process of selecting, buying, and evaluating creative services. Included are helpful suggestions for defining your goals and projects clearly; easy-to-use guidelines for setting realistic schedules; common-sense help for developing and monitoring budgets; insider's tips for getting the most out of "creative types;" and handy checkpoints for selecting and working with the entire range of suppliers, from artists and designers to printers to directors to video production houses. In addition, more than 20 professionally developed forms and checklists provide you with the everyday tools to communicate clearly; make informed, intelligent choices and decisions; and set sensible guidelines and goals for evaluating outcomes. |
| 591 ## - |
|---|
| -- |
Donated By Centrepoint Bandar Utama |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising media planning |
| General subdivision |
Cost effectiveness. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising layout and typography |
| General subdivision |
Cost effectiveness. |
