Marketing on the Internet / / Jill H. Ellsworth, Matthew V. Ellsworth.

By:

Ellsworth, Jill H, , 1949-

Contributor(s):

Ellsworth, Matthew V

Material type: Text

TextPublication details: New York : : John Wiley & Sons, , c1997.Edition: 2nd edDescription: xxxi, 428 p. : : ill. ; ; 24 cmISBN:

0471165042

Subject(s):

Summary: Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate with tens of millions of Internet consumers. Find out, in this completely updated Second Edition of the bestselling Marketing on the Internet, how your business can join this revolution. Marketing on the Internet, the latest book by the well-known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet. Beginning with the basics, they quickly familiarize you with the most important Internet terms and concepts and explain the technologies available to you. You'll get instructions for doing everything from building a Web site to safely conducting electronic commerce. Packed with dozens of illustrated, real-life examples, Marketing on the Internet tells you how to get a business connection to the Internet; how a business of any size can establish a compelling presence on the Web; how to gather valuable information about and from visitors to your site; about Java, VRML, Shockwave, ActiveX, interactive graphics, and other new developments; how to design virtual stores with graphics, sound, video, and hypertext; how to conduct secure transactions on the Internet; and how to develop the right Internet marketing strategies for your type of business.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.84 ELL 1997 (Browse shelf(Opens below))	Available		00010854

Total holds: 0

Includes index.

Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate with tens of millions of Internet consumers. Find out, in this completely updated Second Edition of the bestselling Marketing on the Internet, how your business can join this revolution. Marketing on the Internet, the latest book by the well-known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet. Beginning with the basics, they quickly familiarize you with the most important Internet terms and concepts and explain the technologies available to you. You'll get instructions for doing everything from building a Web site to safely conducting electronic commerce. Packed with dozens of illustrated, real-life examples, Marketing on the Internet tells you how to get a business connection to the Internet; how a business of any size can establish a compelling presence on the Web; how to gather valuable information about and from visitors to your site; about Java, VRML, Shockwave, ActiveX, interactive graphics, and other new developments; how to design virtual stores with graphics, sound, video, and hypertext; how to conduct secure transactions on the Internet; and how to develop the right Internet marketing strategies for your type of business.

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