MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02415nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls000005704 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200206145331.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100211t1997 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471165042 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
0471165042 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201002111746 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201002111604 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201002111421 |
| -- |
VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.84 ELL |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ellsworth, Jill H., |
| Dates associated with a name |
, 1949- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing on the Internet / |
| Statement of responsibility, etc. |
/ Jill H. Ellsworth, Matthew V. Ellsworth. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
: John Wiley & Sons, |
| Date of publication, distribution, etc. |
, c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 428 p. : |
| Other physical details |
: ill. ; |
| Dimensions |
; 24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate with tens of millions of Internet consumers. Find out, in this completely updated Second Edition of the bestselling Marketing on the Internet, how your business can join this revolution. Marketing on the Internet, the latest book by the well-known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet. Beginning with the basics, they quickly familiarize you with the most important Internet terms and concepts and explain the technologies available to you. You'll get instructions for doing everything from building a Web site to safely conducting electronic commerce. Packed with dozens of illustrated, real-life examples, Marketing on the Internet tells you how to get a business connection to the Internet; how a business of any size can establish a compelling presence on the Web; how to gather valuable information about and from visitors to your site; about Java, VRML, Shockwave, ActiveX, interactive graphics, and other new developments; how to design virtual stores with graphics, sound, video, and hypertext; how to conduct secure transactions on the Internet; and how to develop the right Internet marketing strategies for your type of business. |
| 592 ## - |
|---|
| -- |
169893 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ellsworth, Matthew V. |