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Marketing management / ​ Philip Kotler, Kevin Lane Keller.

By: Contributor(s): Material type: TextTextPublication details: Harlow, Essex : Pearson, c2016.Edition: 15th ed., Global edDescription: 714 p. : col. ill. ; 28 cmISBN:
  • 9781292092621 (pbk.)
  • 1292092629 (pbk.)
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds Course reserves
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 KOT 2016 (Browse shelf(Opens below)) Available 00023906

BA (Hons) International Business

BA (Hons) Marketing

BA (Hons.) Business Management

BSc (Hons) Accounting and Finance

Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 KOT 2016 (Browse shelf(Opens below)) Available 00023905

BA (Hons) Marketing

BA (Hons.) Business Management

BSc (Hons) Accounting and Finance

Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 KOT 2016 (Browse shelf(Opens below)) Available 00023904

BA (Hons) Marketing

BA (Hons.) Business Management

BSc (Hons) Accounting and Finance

Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.8 KOT 2014 Principles of marketing / 658.8 KOT 2016 Marketing management / 658.8 KOT 2016 Marketing management / 658.8 KOT 2016 Marketing management / 658.8 KOT 2018 Marketing management : 658.8 KOT 2024 Principles of Marketing- Global Edition 658.8 KUR 2009 Contemporary Marketing

Includes bibliographical references and index.