e-Business readiness : a customer-focused framework / James Craig, Dawn Jutla.
Material type:
TextSeries: Addison-Wesley information technology seriesPublication details: Boston : Addison-Wesley, 2001.Description: xxviii, 437 p. : ill. ; 24 cmISBN: - 0201710064
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.812 EBU 2001 (Browse shelf(Opens below)) | Available | 00016435 |
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| 658.812 BRO 1992 Total quality service : | 658.812 CUS 1990 Customers run your company : | 658.812 DUT 1994 AMA handbook for customer satisfaction / | 658.812 EBU 2001 e-Business readiness : | 658.812 EGA 2001 Relationship marketing : | 658.812 EGA 2004 Relationship marketing : | 658.812 GAL 1994 Managing customer value : |
Includes bibliographical references (p. 419-422) and index.
"e-Business Readiness: A Customer-Focused Framework provides the structure you need to understand the complexities of e-business and initiate a profitable and competitive e-business solution. Every company must take on the challenge of transforming itself into an e-business enterprise in order to be a serious player in today's commercial arena. Featured in this book is the eBiz Readiness! assessment framework, a comprehensive, proven, and customer-driven approach for analyzing e-business needs, setting goals, determining an effective strategy, and monitoring change. It allows you to incorporate your business's own unique industry components and metrics, whether it is a small start-up or a Fortune 500 company."--BOOK JACKET.
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