e-Business readiness :
Craig, James, 1967-
e-Business readiness : a customer-focused framework / James Craig, Dawn Jutla. - Boston : Addison-Wesley, 2001. - xxviii, 437 p. : ill. ; 24 cm. - Addison-Wesley information technology series. .
Includes bibliographical references (p. 419-422) and index.
"e-Business Readiness: A Customer-Focused Framework provides the structure you need to understand the complexities of e-business and initiate a profitable and competitive e-business solution. Every company must take on the challenge of transforming itself into an e-business enterprise in order to be a serious player in today's commercial arena. Featured in this book is the eBiz Readiness! assessment framework, a comprehensive, proven, and customer-driven approach for analyzing e-business needs, setting goals, determining an effective strategy, and monitoring change. It allows you to incorporate your business's own unique industry components and metrics, whether it is a small start-up or a Fortune 500 company."--BOOK JACKET.
0201710064
Electronic Commerce.
Customer relations.
e-Business readiness : a customer-focused framework / James Craig, Dawn Jutla. - Boston : Addison-Wesley, 2001. - xxviii, 437 p. : ill. ; 24 cm. - Addison-Wesley information technology series. .
Includes bibliographical references (p. 419-422) and index.
"e-Business Readiness: A Customer-Focused Framework provides the structure you need to understand the complexities of e-business and initiate a profitable and competitive e-business solution. Every company must take on the challenge of transforming itself into an e-business enterprise in order to be a serious player in today's commercial arena. Featured in this book is the eBiz Readiness! assessment framework, a comprehensive, proven, and customer-driven approach for analyzing e-business needs, setting goals, determining an effective strategy, and monitoring change. It allows you to incorporate your business's own unique industry components and metrics, whether it is a small start-up or a Fortune 500 company."--BOOK JACKET.
0201710064
Electronic Commerce.
Customer relations.