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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Material type:
TextPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 2nd edDescription: xxviii, 620 p. : illISBN: - 0072312211
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.8 ZEI 2000 (Browse shelf(Opens below)) | Available | 00011607 |
Total holds: 0
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| 658.8 YUS 2013 Principles of marketing / | 658.8 ZEI 2000 Services Marketing: Integrating Customer Focus Across The Firm | 658.8 ZEI 2000 Services Marketing: Integrating Customer Focus Across The Firm | 658.8 ZEI 2000 Services marketing : | 658.800285 EMR 2025 The Next Dimension : How to Use Augmented Reality for Business Growth in the Era of Spatial Computing | 658.800285 PAR 1993 Selecting the right products and services / | 658.800285 PAR 1993 Evaluating marketing strengths and weaknesses / |
Includes bibliographical references and index.