Normal view MARC view ISBD view

Services marketing : (Record no. 11812)

MARC details
000 -LEADER
fixed length control field	00868nam a2200265 a 4500
001 - CONTROL NUMBER
control field	vtls000001236
003 - CONTROL NUMBER IDENTIFIER
control field	MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200206142751.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100211t2000 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0072312211
035 ## - SYSTEM CONTROL NUMBER
System control number	0072312211
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201002111734
Level of effort used to assign nonsubject heading access points	VLOAD
Level of effort used to assign subject headings	201002111602
Level of effort used to assign classification	VLOAD
--	201002111402
--	VLOAD
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	658.8 ZEI
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Zeithaml, Valarie A.
245 10 - TITLE STATEMENT
Title	Services marketing :
Remainder of title	integrating customer focus across the firm /
Statement of responsibility, etc.	Valarie A. Zeithaml, Mary Jo Bitner.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston :
Name of publisher, distributor, etc.	Irwin/McGraw-Hill,
Date of publication, distribution, etc.	c2000.
300 ## - PHYSICAL DESCRIPTION
Extent	xxviii, 620 p. :
Other physical details	ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Service industries
General subdivision	Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Customer services.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Bitner, Mary Jo.

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
		Dewey Decimal Classification			Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	325.55		658.8 ZEI 2000	00011607	03/02/2021	Open Collection