Image from Amazon.com
Competitive positioning : the key to marketing strategy / Graham J. Hooley and John Saunders.
Material type:
TextPublication details: New York : Prentice Hall, 1993.Description: xi, 260 p. : ill. ; 24 cmISBN: - 0131555995 (pbk.)
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
|
FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 HOO 1993 (Browse shelf(Opens below)) | Available | 00011141 |
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.802 GIL 2009 Strategic marketing planning / | 658.802 GIL 2009 Strategic marketing planning / | 658.802 GOE 1993 Developing, implementing & managing an effective marketing plan / | 658.802 HOO 1993 Competitive positioning : | 658.802 HOO 1998 Marketing strategy and competitive positioning / | 658.802 HOO 1998 Marketing strategy and competitive positioning / | 658.802 HOO 1998 Marketing strategy and competitive positioning / |
Includes bibliographical references and index.
Donated By Centrepoint Bandar Utama