Identify : building brand through letterheads, logos and business cards / Charlotte Rivers.

By:

Rivers, Charlotte

Material type: Text

TextPublication details: Crans-Pres-Celigny ; Hove: RotoVision, 2003.Description: 160 p. : ill. ; 28 cmISBN:

2880467233 (hbk.)
9782880467234 (hbk.)

Subject(s):

DDC classification:

741.6 21
658.827 21

Contents:

Introduction -- Anatomy of identity -- Guide to process -- Work: Imagery; Logotypes and symbols; Typography; Colour and texture; Grids and guides -- Application -- Extras.

Review: "This book looks at subjects such as what the aims of a corporate identity is, why a company needs one and how to present an idea to a client. Leading international creative directors are quoted throughout. Although there are no set rules for identity design as such, there are certain elements and paths of process that are useful in all projects and these are also outlined in this book. It provides useful guidelines on approaching a brief, developing ideas and maintaining client relationships."--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.827 RIV 2003 (Browse shelf(Opens below))	Available		00014882

Total holds: 0

Introduction -- Anatomy of identity -- Guide to process -- Work: Imagery; Logotypes and symbols; Typography; Colour and texture; Grids and guides -- Application -- Extras.

"This book looks at subjects such as what the aims of a corporate identity is, why a company needs one and how to present an idea to a client. Leading international creative directors are quoted throughout. Although there are no set rules for identity design as such, there are certain elements and paths of process that are useful in all projects and these are also outlined in this book. It provides useful guidelines on approaching a brief, developing ideas and maintaining client relationships."--BOOK JACKET.

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