Identify :
Rivers, Charlotte.
Identify : building brand through letterheads, logos and business cards / Charlotte Rivers. - Crans-Pres-Celigny ; Hove: RotoVision, 2003. - 160 p. : ill. ; 28 cm.
Introduction -- Anatomy of identity -- Guide to process -- Work: Imagery; Logotypes and symbols; Typography; Colour and texture; Grids and guides -- Application -- Extras.
"This book looks at subjects such as what the aims of a corporate identity is, why a company needs one and how to present an idea to a client. Leading international creative directors are quoted throughout. Although there are no set rules for identity design as such, there are certain elements and paths of process that are useful in all projects and these are also outlined in this book. It provides useful guidelines on approaching a brief, developing ideas and maintaining client relationships."--BOOK JACKET.
2880467233 (hbk.) 9782880467234 (hbk.)
Business cards--Design.
Corporate image.
Letterheads--Design.
Industrial design coordination.
Trademarks.
Commercial art.
741.6 658.827
Identify : building brand through letterheads, logos and business cards / Charlotte Rivers. - Crans-Pres-Celigny ; Hove: RotoVision, 2003. - 160 p. : ill. ; 28 cm.
Introduction -- Anatomy of identity -- Guide to process -- Work: Imagery; Logotypes and symbols; Typography; Colour and texture; Grids and guides -- Application -- Extras.
"This book looks at subjects such as what the aims of a corporate identity is, why a company needs one and how to present an idea to a client. Leading international creative directors are quoted throughout. Although there are no set rules for identity design as such, there are certain elements and paths of process that are useful in all projects and these are also outlined in this book. It provides useful guidelines on approaching a brief, developing ideas and maintaining client relationships."--BOOK JACKET.
2880467233 (hbk.) 9782880467234 (hbk.)
Business cards--Design.
Corporate image.
Letterheads--Design.
Industrial design coordination.
Trademarks.
Commercial art.
741.6 658.827