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Kellie Tan Ai Li



Name Kellie Tan Ai Li
Current Position Lead Programme Coordinator
Faculty/Department Faculty of Business, Hospitality & Communication
Programme
  • BA (Hons) Marketing
  • BA (Hons) Business Management
  • BSc (Hons) Accounting & Finance
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    Email Address kellie.tan@firstcity.edu.my
    Telephone No. (Office) 03 – 77273200 ext. 383
    Educational Background
  • Master of Business Administration, Charles Sturt University, Australia
  • B. Bus (Marketing & Management), Edith Cowan University, Australia
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    Working Experience
  • Lead Programme Coordinator, Senior Lecturer, Assistant Professor, First City University College, October 2019 – present
  • Lead Programme Coordinator & Lecturer, First City University College, November 2017 - September 2019
  • Programme Coordinator & Lecturer, First City University College, June 2010 – October 2017
  • Lecturer, KBU International College (now known as First City University College), Jan 2009 - May 2010
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    Research Interest Social Media and Branding
    Honours/Awards/Grants
  • Stamford College Merit Scholarship Award
  • Elected to Golden Key International Honors Society
  • Butterworth Book Prize Award
    		•
    List of Publications
  • Tan, K., Lee, T. C. and Wee, E. K. (2019). Esports Contribution to the Nations’ Economy. Scholar Press ISBN: 978-613-8-83993-4
  • Cheah, W.L., Wee, E.K. and Tan, A. L. (2018). Factors Affecting Internet Banking Adoption. Amazon
  • Wee, E. K., Periyayya, T. and Tan, A.L. (2013). How does logo design affect consumers’ brand attitudes. International Journal of Innovative Research in Management, Vol 1, Issue 2, 2013
  • Wee, E. K., Periyayya, T. and Tan, A. L. (2012). Branding through Facebook for institutions of higher learning. European Journal of Business and Management, Vol 4, No. 18, 2012
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