MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00939nam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000009447 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200206125722.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100211t1993 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0844235784 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
0844235784 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201712201001 |
| Level of effort used to assign nonsubject heading access points |
faridah7 |
| Level of effort used to assign subject headings |
201211161012 |
| Level of effort used to assign classification |
faridah7 |
| Level of effort used to assign subject headings |
201002111755 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201002111604 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201002111437 |
| -- |
VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.800285 PAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parmerlee, David. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Evaluating marketing strengths and weaknesses / |
| Statement of responsibility, etc. |
David Parmerlee. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lincolnwood, Ill., USA : |
| Name of publisher, distributor, etc. |
NTC Business Books, |
| Date of publication, distribution, etc. |
c1993. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 238 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. + |
| Accompanying material |
+ 1 computer disk (3 1/2 in.). |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
American Marketing Association marketing toolbox. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"American Marketing Association"--Cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| -- |
Data processing. |
| 710 20 - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
American Marketing Association. |
