Evaluating marketing strengths and weaknesses /
Parmerlee, David.
Evaluating marketing strengths and weaknesses / David Parmerlee. - Lincolnwood, Ill., USA : NTC Business Books, c1993. - xiii, 238 p. : ill. ; 28 cm. + + 1 computer disk (3 1/2 in.). - American Marketing Association marketing toolbox. .
"American Marketing Association"--Cover.
0844235784
Marketing--Management--Data processing.
Evaluating marketing strengths and weaknesses / David Parmerlee. - Lincolnwood, Ill., USA : NTC Business Books, c1993. - xiii, 238 p. : ill. ; 28 cm. + + 1 computer disk (3 1/2 in.). - American Marketing Association marketing toolbox. .
"American Marketing Association"--Cover.
0844235784
Marketing--Management--Data processing.