MARC details
| 000 -LEADER |
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| fixed length control field |
02068aam a22004451i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
021044186 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UkOxU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210804181557.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m || d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170821s2014 xxk||||eo |||| ||eng |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBB7L4299 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273786573 |
| Qualifying information |
(PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273786571 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)018586985 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
9780273786573 |
| Source of stock number/acquisition |
Ingram Content Group |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Uk |
| Language of cataloging |
eng |
| Transcribing agency |
Uk |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblsr |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 CHA 2015 |
| Edition number |
23 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chaffey, Dave, |
| Dates associated with a name |
1963- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital business and E-commerce management : |
| Remainder of title |
strategy, implementation and practice / |
| Statement of responsibility, etc. |
Dave Chaffey. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Harlow, United Kingdom : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (712 pages). |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Academic |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: Introduction; 1. Introduction to digital business and e-commerce; 2. Marketplace analysis for e-commerce; 3. Managing digital business infrastructure; 4. E-environment; Part 2: Strategy and applications; 5. Digital business strategy; 6. Supply chain management; 7. E-procurement; 8. Digital marketing; 9. Customer relationship management; Part 3: Implementation; 10. Change management; 11. Analysis and design; 12: Digital business service implementation and optimisation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business enterprises |
| General subdivision |
Computer networks. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business enterprises |
| General subdivision |
Computer networks. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00842531 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00906906 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| Source of heading or term |
gtt |
| Authority record control number or standard number |
(NL-LeOCL)078583810 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
E-business. |
| Source of heading or term |
gtt |
| Authority record control number or standard number |
(NL-LeOCL)227867548 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Leermiddelen (vorm) |
| Source of term |
gtt |
| Authority record control number or standard number |
(NL-LeOCL)088143767 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://firstcityuniversity.sharepoint.com/:b:/s/FirstCityUC-eBooksCollections11/EeG2gk6UX_pCgin6bV0Ri64BbdCToDEP9JjHnER-NXYxLA?e=MKV8pz">https://firstcityuniversity.sharepoint.com/:b:/s/FirstCityUC-eBooksCollections11/EeG2gk6UX_pCgin6bV0Ri64BbdCToDEP9JjHnER-NXYxLA?e=MKV8pz</a> |
| Link text |
Click here to access online |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Electronic Book |