Business-to-business marketing 2016-2017 / (Record no. 57970)
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| fixed length control field | 04822cam a2200769Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn919683014 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201015091845.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150902t20162016gau obfs 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YDXCP |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | YDXCP |
| Modifying agency | TXA |
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| -- | OCLCQ |
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| -- | OCLCA |
| 019 ## - | |
| -- | 921507417 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781577832300 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1577832302 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781577832249 |
| Qualifying information | (print edition) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1577832248 |
| Qualifying information | (print edition) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 489852025 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)919683014 |
| Canceled/invalid control number | (OCoLC)921507417 |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1263 |
| Item number | .M56 2016 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 082000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 041000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 042000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 085000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/04 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Miller, Richard K. |
| Fuller form of name | (Richard Kendall), |
| Dates associated with a name | 1946- |
| Relator term | author. |
| Relationship | aut |
| Authority record control number or standard number | http://id.loc.gov/authorities/names/n79045108 |
| 245 10 - TITLE STATEMENT | |
| Title | Business-to-business marketing 2016-2017 / |
| Statement of responsibility, etc. | by Richard K. Miller and Kelli Washington. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Loganville, GA : |
| Name of producer, publisher, distributor, manufacturer | Richard K. Miller & Associates, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2016] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | �2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (335 pages). |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | RKMA market research handbook series, |
| International Standard Serial Number | 2472-4955 |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Online resource; title from PDF title page (viewed September 7, 2015). |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 331-335). |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | PART I. |
| Title | MARKET OVERVIEW -- |
| Miscellaneous information | 1. |
| Title | Business-To-Business Marketing -- |
| Miscellaneous information | 2. |
| Title | B2B Spending -- |
| Miscellaneous information | 3. |
| Title | State Of B2B Marketing -- |
| Miscellaneous information | 4. |
| Title | Digital Marketing Strategy -- |
| Miscellaneous information | 5. |
| Title | Digital Marketing Insights. |
| 505 80 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | PART II. |
| Title | MARKET SEGMENTATION -- |
| Miscellaneous information | 6. |
| Title | Business & Workforce Counts -- |
| Miscellaneous information | 7. |
| Title | NAICS -- |
| Miscellaneous information | 8. |
| Title | Distribution Channels -- |
| Miscellaneous information | 9. |
| Title | Business Directories & Databases -- |
| Miscellaneous information | 10. |
| Title | Direct Marketing Lists. |
| 505 80 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | PART III. |
| Title | MARKETING & SALES -- |
| Miscellaneous information | 11. |
| Title | Content Marketing -- |
| Miscellaneous information | 12. |
| Title | Customer Experience -- |
| Miscellaneous information | 13v Customer Relationship Management -- |
| -- | 14. |
| Title | Data-Driven Marketing -- |
| Miscellaneous information | 15. |
| Title | Direct Marketing -- |
| Miscellaneous information | 16. |
| Title | Event Marketing -- |
| Miscellaneous information | 17. |
| Title | Inbound Marketing -- |
| Miscellaneous information | 18. |
| Title | Lead Generation -- |
| Miscellaneous information | 19. |
| Title | Lead Management -- |
| Miscellaneous information | 20. |
| Title | Market Research -- |
| Miscellaneous information | 21. |
| Title | Marketing Analytics -- |
| Miscellaneous information | 22. |
| Title | Marketing Automation -- |
| Miscellaneous information | 23. |
| Title | Networking -- |
| Miscellaneous information | 24. |
| Title | Product Marketing -- |
| Miscellaneous information | 25. |
| Title | Promotional Events -- |
| Miscellaneous information | 26. |
| Title | Sales Staff. |
| 505 80 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | PART IV. |
| Title | TRADE SHOWS -- |
| Miscellaneous information | 27. |
| Title | Trade Show Marketing -- |
| Miscellaneous information | 28. |
| Title | Largest Trade Shows -- |
| Miscellaneous information | 29. |
| Title | Convention Centers. |
| 505 80 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | PART V. |
| Title | ADVERTISING -- |
| Miscellaneous information | 30. |
| Title | Advertising Agencies -- |
| Miscellaneous information | 31. |
| Title | B2B Media -- |
| Miscellaneous information | 32. |
| Title | Sponsorships -- |
| Miscellaneous information | 33. |
| Title | Top Advertisers. |
| 505 80 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | PART VI. |
| Title | Digital Marketing -- |
| Miscellaneous information | 34. |
| Title | B2B E-Commerce -- |
| Miscellaneous information | 35. |
| Title | Email -- |
| Miscellaneous information | 36. |
| Title | Mobile Marketing -- |
| Miscellaneous information | 37. |
| Title | Search -- |
| Miscellaneous information | 38. |
| Title | Social Media Marketing -- |
| Miscellaneous information | 39. |
| Title | Video Marketing -- |
| Miscellaneous information | 40. |
| Title | Website Traffic. |
| 505 80 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Appendix A. |
| Title | Academic Centers -- |
| Miscellaneous information | Appendix B. |
| Title | Academic -- MBA Marketing Programs |
| Miscellaneous information | Appendix C. |
| Title | Academic-Ph. D./DBA Marketing Programs -- |
| Miscellaneous information | Appendix D. |
| Title | Analysts -- |
| Miscellaneous information | Appendix E. |
| Title | Associations -- |
| Miscellaneous information | Appendix F. |
| Title | B2B Marketing Blogs -- |
| Miscellaneous information | Appendix G. |
| Title | Online Resources -- |
| Miscellaneous information | Appendix H. |
| Title | Periodicals -- |
| Miscellaneous information | Appendix I. |
| Title | Services For Research & Strategy -- |
| Miscellaneous information | Appendix J. |
| Title | Small Business Development Centers. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | eBooks on EBSCOhost |
| Provenance (VM) [OBSOLETE] | EBSCO eBook Subscription Academic Collection - Worldwide |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial marketing |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial marketing |
| Geographic subdivision | United States |
| Form subdivision | Statistics. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Industrial Management. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Management. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Management Science. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Organizational Behavior. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial marketing. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst00971345 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | United States. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst01204155 |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Statistics. |
| Source of term | fast |
| Authority record control number or standard number | (OCoLC)fst01423727 |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Statistics. |
| Source of term | lcgft |
| Authority record control number or standard number | http://id.loc.gov/authorities/genreForms/gf2014026181 |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Washington, Kelli D., |
| Relator term | author |
| Relationship | aut |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Richard K. Miller & Associates, |
| Relator term | issuing body. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | RKMA market research handbook series. |
| International Standard Serial Number | 2472-4947 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1205931">https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1205931</a> |
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| -- | EBSCOhost |
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