Business-to-business marketing 2016-2017 /
Miller, Richard K. 1946-
Business-to-business marketing 2016-2017 / by Richard K. Miller and Kelli Washington. - 2nd edition. - 1 online resource (335 pages). - RKMA market research handbook series, 2472-4955 . - RKMA market research handbook series. .
Includes bibliographical references (pages 331-335).
MARKET OVERVIEW -- Business-To-Business Marketing -- B2B Spending -- State Of B2B Marketing -- Digital Marketing Strategy -- Digital Marketing Insights. PART I. 1. 2. 3. 4. 5. MARKET SEGMENTATION -- Business & Workforce Counts -- NAICS -- Distribution Channels -- Business Directories & Databases -- Direct Marketing Lists. PART II. 6. 7. 8. 9. 10. MARKETING & SALES -- Content Marketing -- Customer Experience -- Data-Driven Marketing -- Direct Marketing -- Event Marketing -- Inbound Marketing -- Lead Generation -- Lead Management -- Market Research -- Marketing Analytics -- Marketing Automation -- Networking -- Product Marketing -- Promotional Events -- Sales Staff. PART III. 11. 12. 13v Customer Relationship Management -- 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. TRADE SHOWS -- Trade Show Marketing -- Largest Trade Shows -- Convention Centers. PART IV. 27. 28. 29. ADVERTISING -- Advertising Agencies -- B2B Media -- Sponsorships -- Top Advertisers. PART V. 30. 31. 32. 33. Digital Marketing -- B2B E-Commerce -- Email -- Mobile Marketing -- Search -- Social Media Marketing -- Video Marketing -- Website Traffic. PART VI. 34. 35. 36. 37. 38. 39. 40. Academic Centers -- Academic -- MBA Marketing Programs Academic-Ph. D./DBA Marketing Programs -- Analysts -- Associations -- B2B Marketing Blogs -- Online Resources -- Periodicals -- Services For Research & Strategy -- Small Business Development Centers. Appendix A. Appendix B. Appendix C. Appendix D. Appendix E. Appendix F. Appendix G. Appendix H. Appendix I. Appendix J.
9781577832300 1577832302
Industrial marketing--United States.
Industrial marketing--United States--Statistics.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Industrial marketing.
United States.
Statistics.
Statistics.
Electronic books.
HF5415.1263 / .M56 2016
658.8/04
Business-to-business marketing 2016-2017 / by Richard K. Miller and Kelli Washington. - 2nd edition. - 1 online resource (335 pages). - RKMA market research handbook series, 2472-4955 . - RKMA market research handbook series. .
Includes bibliographical references (pages 331-335).
MARKET OVERVIEW -- Business-To-Business Marketing -- B2B Spending -- State Of B2B Marketing -- Digital Marketing Strategy -- Digital Marketing Insights. PART I. 1. 2. 3. 4. 5. MARKET SEGMENTATION -- Business & Workforce Counts -- NAICS -- Distribution Channels -- Business Directories & Databases -- Direct Marketing Lists. PART II. 6. 7. 8. 9. 10. MARKETING & SALES -- Content Marketing -- Customer Experience -- Data-Driven Marketing -- Direct Marketing -- Event Marketing -- Inbound Marketing -- Lead Generation -- Lead Management -- Market Research -- Marketing Analytics -- Marketing Automation -- Networking -- Product Marketing -- Promotional Events -- Sales Staff. PART III. 11. 12. 13v Customer Relationship Management -- 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. TRADE SHOWS -- Trade Show Marketing -- Largest Trade Shows -- Convention Centers. PART IV. 27. 28. 29. ADVERTISING -- Advertising Agencies -- B2B Media -- Sponsorships -- Top Advertisers. PART V. 30. 31. 32. 33. Digital Marketing -- B2B E-Commerce -- Email -- Mobile Marketing -- Search -- Social Media Marketing -- Video Marketing -- Website Traffic. PART VI. 34. 35. 36. 37. 38. 39. 40. Academic Centers -- Academic -- MBA Marketing Programs Academic-Ph. D./DBA Marketing Programs -- Analysts -- Associations -- B2B Marketing Blogs -- Online Resources -- Periodicals -- Services For Research & Strategy -- Small Business Development Centers. Appendix A. Appendix B. Appendix C. Appendix D. Appendix E. Appendix F. Appendix G. Appendix H. Appendix I. Appendix J.
9781577832300 1577832302
Industrial marketing--United States.
Industrial marketing--United States--Statistics.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Industrial marketing.
United States.
Statistics.
Statistics.
Electronic books.
HF5415.1263 / .M56 2016
658.8/04