Normal view MARC view ISBD view

Marketing management / (Record no. 2005)

MARC details
000 -LEADER
fixed length control field	00981nam a2200277 a 4500
001 - CONTROL NUMBER
control field	vtls000002193
003 - CONTROL NUMBER IDENTIFIER
control field	MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200206112618.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100211t2006 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	013196853X
035 ## - SYSTEM CONTROL NUMBER
System control number	013196853X
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201306120907
Level of effort used to assign nonsubject heading access points	faridah7
Level of effort used to assign subject headings	201002111736
Level of effort used to assign classification	VLOAD
Level of effort used to assign subject headings	201002111544
Level of effort used to assign classification	VLOAD
Level of effort used to assign subject headings	201002111406
Level of effort used to assign classification	VLOAD
--	201002111406
--	VLOAD
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	658.8 KOT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 10 - TITLE STATEMENT
Title	Marketing management /
Statement of responsibility, etc.	Philip Kotler, Kevin Keller.
250 ## - EDITION STATEMENT
Edition statement	12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, NJ :
Name of publisher, distributor, etc.	Pearson Prentice Hall,
Date of publication, distribution, etc.	c2006.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxix, 729, [45] p. :
Other physical details	ill. (chiefly col.) ;
Dimensions	29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
591 ## -
--	L00172
--	17/03/06
--	BUS
--	Globe Enterprise
592 ## -
--	014126
--	17/05/06
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane,
Dates associated with a name	1956-

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
		Dewey Decimal Classification			Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	532.00		658.8 KOT 2006	00018302	03/02/2021	Open Collection
		Dewey Decimal Classification			Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	532.00		658.8 KOT 2006	00018301	03/02/2021	Open Collection