Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler, Kevin Keller. - 12th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxxix, 729, [45] p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
013196853X
Marketing--Management.
Marketing management / Philip Kotler, Kevin Keller. - 12th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxxix, 729, [45] p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
013196853X
Marketing--Management.