MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01217nam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000016443 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200206152606.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120313s2012 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273752929 (Global ed.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273752928 (Global ed.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201203270830 |
| Level of effort used to assign nonsubject heading access points |
faridah7 |
| Level of effort used to assign subject headings |
201203261039 |
| Level of effort used to assign classification |
faridah7 |
| Level of effort used to assign subject headings |
201203220949 |
| Level of effort used to assign classification |
norliday |
| -- |
201203131528 |
| -- |
faridah7 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
659.1 MOR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moriarty, Sandra E. |
| Fuller form of name |
(Sandra Ernst) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising & IMC : |
| Remainder of title |
principles & practice / |
| Statement of responsibility, etc. |
Sandry Moriarty, Nancy Mitchell, William Wells. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising and IMC : |
| Remainder of title |
principles and practice |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow, Essex : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
685 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition published as: Advertising : principles & practice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mitchell, Nancy, |
| Dates associated with a name |
1950- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wells, William, |
| Dates associated with a name |
1926- |
