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Advertising & IMC :

Moriarty, Sandra E.

Advertising & IMC : principles & practice / Advertising and IMC : principles and practice Sandry Moriarty, Nancy Mitchell, William Wells. - 9th ed. - Harlow, Essex : Pearson, 2012. - 685 p. : ill. ; 28 cm.

Previous edition published as: Advertising : principles & practice

Includes bibliographical references and index.

ISBN: 9780273752929 (Global ed.) 0273752928 (Global ed.)

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 658.827

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