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Marketing strategies : (Record no. 14905)

MARC details
000 -LEADER
fixed length control field 01314nam a2200361 a 4500
001 - CONTROL NUMBER
control field vtls000004275
003 - CONTROL NUMBER IDENTIFIER
control field MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200206150721.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100211s2004 enka 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273651927
035 ## - SYSTEM CONTROL NUMBER
System control number 0273651927
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201006021743
Level of effort used to assign nonsubject heading access points faridah7
Level of effort used to assign subject headings 201002111742
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201002111544
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201002111416
Level of effort used to assign classification VLOAD
-- 201002111416
-- VLOAD
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8101 RAN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ranchhod, Ashok.
245 10 - TITLE STATEMENT
Title Marketing strategies :
Remainder of title a twenty-first century approach /
Statement of responsibility, etc. Ashok Ranchhod, with contributions from Julie Tinson and Claire Gauzente.
246 30 - VARYING FORM OF TITLE
Title proper/short title A twenty-first century approach.
246 3# - VARYING FORM OF TITLE
Title proper/short title 21st century approach.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England ;
-- New York :
Name of publisher, distributor, etc. Financial Times/ Prentice Hall,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent 239 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
591 ## -
-- L00172
-- 17/03/06
-- BUS
-- Globe Enterprise
592 ## -
-- 014224
-- 16/06/06
592 ## -
-- 014224
-- 14/06/06
592 ## -
-- 014209
-- 07/06/06
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tinson, Julie.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gauzente, Claire.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE FCUC Library 239.50   658.8101 RAN 2004 00018453 03/02/2021 Open Collection
    Dewey Decimal Classification     Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE FCUC Library 239.50   658.8101 RAN 2004 00018452 03/02/2021 Open Collection
    Dewey Decimal Classification     Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE FCUC Library 239.50   658.8101 RAN 2004 00018412 03/02/2021 Open Collection