Marketing strategies :
Ranchhod, Ashok.
Marketing strategies : a twenty-first century approach / A twenty-first century approach. 21st century approach. Ashok Ranchhod, with contributions from Julie Tinson and Claire Gauzente. - Harlow, England ; New York : Financial Times/ Prentice Hall, 2004. - 239 p. : ill.
Includes bibliographical references and index.
0273651927
Marketing.
Marketing--Case studies.
Marketing research.
Marketing strategies : a twenty-first century approach / A twenty-first century approach. 21st century approach. Ashok Ranchhod, with contributions from Julie Tinson and Claire Gauzente. - Harlow, England ; New York : Financial Times/ Prentice Hall, 2004. - 239 p. : ill.
Includes bibliographical references and index.
0273651927
Marketing.
Marketing--Case studies.
Marketing research.