MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01426cam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000002031 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200206111110.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100211s2003 njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131202065 (pbk. : International ed.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130477222 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
0131202065 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201201131000 |
| Level of effort used to assign nonsubject heading access points |
norliday |
| Level of effort used to assign subject headings |
201201130953 |
| Level of effort used to assign classification |
norliday |
| Level of effort used to assign subject headings |
201201130950 |
| Level of effort used to assign classification |
norliday |
| Level of effort used to assign subject headings |
201002111548 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201002111406 |
| -- |
VLOAD |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
21 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
659.1 WEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wells, William, |
| Dates associated with a name |
1926- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising : |
| Remainder of title |
principles & practice / |
| Statement of responsibility, etc. |
William Wells, John Burnett, Sandra Moriarty. |
| 246 14 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising principles and practice |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
599 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 591 ## - |
|---|
| -- |
L00036 |
| -- |
05/10/04 |
| -- |
BUS |
| -- |
Ntsc Book Supplies |
| 591 ## - |
|---|
| -- |
BUS |
| -- |
Ntsc Book Supplies |
| 592 ## - |
|---|
| -- |
10264 |
| -- |
13/10/04 |
| 592 ## - |
|---|
| -- |
6284 |
| -- |
08/04/04 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burnett, John, |
| Dates associated with a name |
1944- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moriarty, Sandra E. |
| Fuller form of name |
(Sandra Ernst) |
