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Advertising :

Wells, William, 1926-

Advertising : principles & practice / Advertising principles and practice William Wells, John Burnett, Sandra Moriarty. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - 599 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 0131202065 (pbk. : International ed.) 0130477222

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1

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