The Impact On Celebrity Endorsement On Brand Image: The Case Of Nike (Record no. 11091)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00690nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000014962 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200206141412.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100211t2009 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | ISBN002231 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201903130847 |
| Level of effort used to assign nonsubject heading access points | faridah7 |
| Level of effort used to assign subject headings | 201002111642 |
| Level of effort used to assign classification | VLOAD |
| -- | 201002111458 |
| -- | VLOAD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 TAN |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | BA2009-25 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tan, Horng Chuen |
| 245 #4 - TITLE STATEMENT | |
| Title | The Impact On Celebrity Endorsement On Brand Image: The Case Of Nike |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Petaling Jaya, Selangor |
| Name of publisher, distributor, etc. | KBU International College |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 87 p.; 30 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | School Of Business |
| 500 ## - GENERAL NOTE | |
| General note | Located at Red Spot Room. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Name Product-Management |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Thesis/Dissertation | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Dissertation | BA2009-25 | TD001133 | 03/02/2021 | Thesis/Dissertation |