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The Impact On Celebrity Endorsement On Brand Image: The Case Of Nike

Tan, Horng Chuen

The Impact On Celebrity Endorsement On Brand Image: The Case Of Nike - Petaling Jaya, Selangor KBU International College 2009 - 87 p.; 30 cm. - School Of Business .

Located at Red Spot Room.

ISBN002231


Brand Name Product-Management

658.827 TAN