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Essentials of services marketing /

Wirtz, Jochen,

Essentials of services marketing / Jochen Wirtz, Christopher Lovelock. - 3rd edition. - 1 online resource illustrations

Academic

Includes bibliographical references and indexes.

ISBN: 9781292089959 1292090065

Nat. Bib. No.: GBB7L4274 bnb

Subjects--Topical Terms:
Service industries--Marketing.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Service industries--Marketing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD9980.5 / .W57 2018eb

Dewey Class. No.: 658.8 WIR 2018

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