Advertising and promotion :
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch - Eleventh edition - 1 volume (various pagings) : color illustrations ; 29 cm
Includes bibliographical references and indexes
Part 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives
9781259548147 1259548147 9781259921698 1259921697 1260152308 9781260152302
2016054719
Advertising
Sales promotion
Communication in marketing
HF5823 / .B387 2018
659.1 BEL 2018
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch - Eleventh edition - 1 volume (various pagings) : color illustrations ; 29 cm
Includes bibliographical references and indexes
Part 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives
9781259548147 1259548147 9781259921698 1259921697 1260152308 9781260152302
2016054719
Advertising
Sales promotion
Communication in marketing
HF5823 / .B387 2018
659.1 BEL 2018