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Personal selling :

Marks, Ronald B., 1944-

Personal selling : a relationship approach / Ronald B. Marks. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c1997. - xix, 587 p. : ill. (some col.). ; 26 cm.

Includes bibliographical references and index.

0132428849


Selling.
Selling--Psychological aspects.
Selling--Vocational guidance.