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Crafting and executing strategy :

Thompson, Arthur A., 1940-

Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, A. J. Strickland, John E. Gamble. - 15th ed., International ed. - New York : McGraw-Hill/Irwin, 2007. - xlvi, 449, [606] p. : ill. ; 26 cm.

Includes bibliographical references and index.

0071107576


Strategic planning.
Strategic planning--Case studies.