Packaging sustainability :
Jedlicka, Wendy, 1959-2008
Packaging sustainability : tools, systems, and strategies for innovative package design / Wendy Jedlicka. - Hoboken, New Jersey : John Wiley & Sons, c2009. - xviii, 346 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Introduction; Chapter 1: Taking the First Step; Chapter 2: The Mechanics of Human Behavior; Chapter 3: Marketing and Truth; Chapter 4: Laws and Economics; Chapter 5: Systems Thinking; Chapter 6: Materials and Processes; Chapter 7: Innovation Toolbox; Select Bibliography; Notes by Chapter; Index
9780470246696 (pbk.) 0470246693 (pbk
Packaging.
688.8
Packaging sustainability : tools, systems, and strategies for innovative package design / Wendy Jedlicka. - Hoboken, New Jersey : John Wiley & Sons, c2009. - xviii, 346 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Introduction; Chapter 1: Taking the First Step; Chapter 2: The Mechanics of Human Behavior; Chapter 3: Marketing and Truth; Chapter 4: Laws and Economics; Chapter 5: Systems Thinking; Chapter 6: Materials and Processes; Chapter 7: Innovation Toolbox; Select Bibliography; Notes by Chapter; Index
9780470246696 (pbk.) 0470246693 (pbk
Packaging.
688.8