Introduction to mass communication /
Baran, Stanley J.
Introduction to mass communication / Shirley J. Baran. - 6th ed. - New York : McGraw Hill, c2010. - xxiv, 450 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9780070169135 (international ed.: pbk.)
Mass media.
Mass media and culture
Media literacy.
Introduction to mass communication / Shirley J. Baran. - 6th ed. - New York : McGraw Hill, c2010. - xxiv, 450 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9780070169135 (international ed.: pbk.)
Mass media.
Mass media and culture
Media literacy.