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A study on how successful does unconventional advertising promotes audience engagement /

Chay, Jah Hee.

A study on how successful does unconventional advertising promotes audience engagement / Chay Jah Hee. - 2010. - 28 p. : ill. ; 30 cm.

Level 3 - Oct 2009 cohort. Located at Red Spot Room

Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010.

Includes bibliographical references.


Advertising.

GD2010-01